As environmental issues have consequences beyond just changes in the weather: they increasingly affect our economy and the way we live our lives. Now, more than ever, we need immersive ways to demonstrate how individuals can play a major role in protecting the planet.

In partnership with people, businesses, not for profits, communities, cities, and others, the goal of our public ‘art + purpose’ initiatives is to help bring sustainability into the mindsets of our friends and neighbors. We work with a variety of artists and mediums, including street art and theatrical events, in parallel with awareness campaigns and real examples of sustainable living. We believe that by making local and global environmental issues more individually relevant, people can be empowered to make a big difference.

GREENPOINT EARTH

In September 2019, GPI launched GreenPoint EARTH (www.greenpoint.earth) to serve as the company’s creative 'art plus purpose' hub to advance climate goals and nature based solutions through public art and clean tech activations. Since 2016, GPI has teamed up with artists to produce awareness-raising and inspiring activations with THE POINT NYC (2016) and THE GREENEST POINT (2016) during the UN Secretary General’s Climate Summit and Climate Week NYC. Prior project collaborators have included UNICEF, Global Landscapes Forum, Wildlife Conservation Society, Nature4Climate, NYC Parks Department, NYC Department of Education, among others.

Click below to learn more about each mural and activation.