THE greenest POINT
Public ‘ART + Purpose’ FOR CLIMATE SUSTAINABILITY DURING CLIMATE WEEK NYC 2016
The Greenest Point, presented by Greenpoint Innovations, was a community-focused sustainability awareness project. We brought together artists, musicians, celebrity advocates, and, the general public to experience trending arts and technology, while concurrently learning about local and global sustainability issues.
Many thanks to everyone who graciously volunteered their time, expertise, talents and resources to make this project a success! Scroll down for a list of all Partners & Sponsors. Artists: Faile, Askew1, Vexta Director: Stephen Donofrio Project Manager: Mark MacInnis Creative Director: Yvette Vexta, Director of Photography: Martin Hoffman, Lead Graphic Designer: Chet Purtilar.
+ Press Coverage
- Press release is available here.
- 1xRun: Askew, Vexta & Faile Bring Environmental Issues to Light In Brooklyn With The Greenest Point
- StreetArtNews: “The Greenest Point Murals” by Faile, Askew1, & Vexta in Brooklyn, NYC
- Patch: Greenpoint Transformed Into The "Greenest Point" for Climate Week NYC 2016
- Mass Appeal: Artists Faile, ASKEW, and Vexta Paint Brooklyn For Climate Change Awareness
- Greenpointers: Art and Green Lights Illuminate Local Streets to Inspire Thought on Climate Change
- Brooklyn Street Art: BSA Images Of The Week: 10.02.16 : Spotlight on Climate Change
- Assemblyman Lentol Visits Transmitter Park Mural Celebrating Climate Week NYC
Our Partners & Sponsors
watch the videos
‘Love me, Love me not’
faile
‘The thread that binds us’
Vexta & Askew1
“We try to create images that let the viewer experience a visceral emotion and give room to project into the work. The idea was the timeless theme of “love me… love me not”—aiming to depict a moment that asks the question of what kind of relationship we have with nature. Are we here to love it and take care of it or not? The frog represents nature, cleansing, rebirth and metamorphosis. We used part of a traditional polish pattern in the socks as a nod to the Polish community in Greenpoint. The orientation of the image facing the city suggests a place for thoughtful meditation within our modern age.” -Faile
“I wanted to paint portraits of local people doing interesting things around sustainability within the Greenpoint area. I think it’s great to paint local faces, people with a genuine connection to the neighborhood and acknowledge their good work. Accompanying these paintings are additional short video pieces that can be accessed via a QR code that have each of the subjects speaking about what they do in their own words” -Askew
“…we are not the only ones effected by climate change. I painted the Common Loon, Bohemian Waxwing and Purple Finch all of which are native to the NY state area. Each of these birds is climate threatened or endangered according to the Audubon report. The icebergs they fly above are constructed of geometric melting shapes which are representation of the sub atomic particles that make up all matter. Further connecting us to our changing world.” -Vexta
'Beacon of Green'
Greenpoint Innovations collaborated with Brooklyn Expo Center, Reveal Design Group, Philips Color Kinetics US, Brooklyn Solar Works and expert-rigging company CAN to illuminate Greenpoint's iconic water tower in high-energy efficient green lights, powered by a pop-up solar system, to demonstrate a practical and available example of how individuals within communities can be low-carbon and sustainable.
